Should I Join A Dating Site

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Should I Join A Dating Site

Rebecca Jennings is a senior reporter covering the social scene and the creative economy. Since 2018, his work has explored the rise of TikTok, the aesthetics of the Internet and the pursuit of money and fame on the Internet. You can subscribe to their bi-weekly cultural newsletter here.

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The second sexiest social media app (after LinkedIn) has officially entered the love scene. Facebook Dating, which has been available in other countries since last year, launched in the US today in hopes that Facebook can compete with existing dating apps like Tinder, Bumble and OKCupid.

How does Facebook dating work? Using Facebook’s own words is difficult. Although many have noted the aesthetic similarity between its interface — which is available to users over 18 in the standard Facebook mobile app (on a separate tab) — and that of the app Hinge dating, the fact that Facebook is already a part of people’s lives, whether they are looking for a date or not, is doing something unusual.

Facebook tries to overcome many of these obstacles by separating dating from its regular apps as much as possible. Users must first login to the service and then create a completely different profile. Facebook Dating does not show users their Facebook friends and gives people the option to remove their friends from their potential matches. You can also block specific people on Facebook from seeing your profile. However, users can send messages to each other without first matching.

Then there’s this whole thing called “Secret Crush”, where you can add nine (!) Facebook friends or Instagram followers to a list, and if they secretly crush on you, you’ll both be notified. (The tool only works if both people have set up a Facebook Dating profile; Timothée Chalamet won’t be notified if you add his Instagram account to your Secret Crush list, and even then you can if Timothée Chalamet is not following you.)

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Today also marks the launch of Facebook Dating with Facebook’s Instagram. Daters can now add their Instagram posts directly to their profile (something people can already do on Tinder and Hinge) and add Instagram followers to their Secret Crush list. Facebook says it will add the ability to add Instagram Stories to its profile by the end of the year.

But with the Federal Trade Commission fined $5 billion in July over privacy concerns — the largest penalty ever levied against a tech company — and a new antitrust investigation underway, the The question is whether Facebook has the tools to deal with personal data more closely. big

There’s a reason Facebook Dating is free and doesn’t even show you ads: Facebook doesn’t make any money from it yet. As Recode notes, “Facebook seems content to let the dating site be just one more reason for young people to open the app and let Facebook into their personal lives.”

But Facebook Dating will also collect more information from Facebook users, information that may be closer, more relevant, and more relevant to what people really like and think about. That’s the real selling point of Facebook Dating: Facebook has more data about you, so it matches you with better matches. “Facebook Dating makes it easy to find love through what you love – helping you start meaningful relationships through things you have in common, like interests, activities and groups,” reads the first line of the press release.

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How the algorithm works is, of course, a secret. In addition to gender preferences, location and “privileges and other things you do on Facebook,” Facebook Dating product manager Nathan Sharp told TechCrunch that, for example , you can connect with an alumnus at your school, even if neither has been admitted. that school in your dating profile.

As TechCrunch reporter Sarah Perez notes, Facebook clearly has more important information about people outside of their alma mater. “You can say you’re ‘hiking’ on Tinder, but Facebook will know if and how often you’ve participated in travel-related groups or activities,” he wrote. “It can also know a lot of other things – like registering your trip, if there’s a mountain in your photo, if you’ve posted an update with the keyword ‘hiking’, if you’ve ‘liked’ the Facebook page. , etc. But Facebook will not confirm in any way how this type of data is used.”

Aside from privacy concerns, the existence of Facebook Dating is confusing for another reason: Instagram is actually the sexier app. Its reputation as a haven for the young, rich and beautiful makes it an even more attractive dating target, as DM shots are already a commonly used method of getting your shot on the right date.

Alex Heath, a news reporter, said on Twitter that “FB really wants a blue app for connecting with friends/humans and wants IG to lean more towards brands/celebrities. ” It seems to contradict Facebook’s 2018 algorithm changes to its News Feed. , which prioritized updates from friends and groups over news articles and videos (which contributed to massive disruption in the media industry).

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Also, why now? When Facebook became popular after expanding beyond college students in 2006, the Contacts feature was a hot topic of cultural debate; That’s why the word “Facebook Official” is for those who are ready to announce the couple to the world. There was “Poke” which straddled the line between flirty and creepy (poking still exists). And as Facebook became the primary social media account for many adults, it quickly fell victim to stereotypes of middle-aged married people reconnecting with their high school friends and cheating on their spouses. to an old flame. If Facebook dating is ever going to be a thing, it seems like it should have happened in the beginning.

Even Facebook admits this: “One of the great ironies for me is that when many of us joined the first version of the service in 2004, when we were little kids, we are convinced that dating will come. Facebook’s next feature is about to join,” said Facebook product chief Chris Cox at a conference in May 2018. “We’re right, we’re only 14 years old. .”

Despite coming late to the game, Facebook Dating is tapping into a very lucrative market. Analysts estimate the market could be worth $12 billion by 2020, and Match Group, which owns nearly the most popular dating apps besides Bumble, had $1.7 billion in revenue last year. And perhaps Facebook Dating will court the types of users that other dating apps exclude, either because of their age or preconceived notions about their relationship-oriented nature.

Although Facebook says it has no plans to monetize Facebook Dating, Recode’s Kurt Wagner estimates it could be a multi-million dollar business. “Facebook officials say there are 200 million people on Facebook who say they are ‘single.’ it will be a huge audience for dating services,” he wrote. Meanwhile, Tinder has 3.8 million paying customers, while only 2 percent of single users have joined Facebook. Dating, it will be more.

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And as Kaitlyn Tiffany points out for , Facebook Dating could make a big difference to other dating apps for one very important reason: By giving users the ability to unfriend their friends. in the list of games, they can avoid the strangeness of seeing their old colleagues. employee. and a friend of an old friend.

Facebook says people have gotten engaged and married on the app, and as Casey Newton of The Verge says, “Getting Facebook to 20 countries in less than a year is indicating that it was popular with people. Knowing the success of Facebook Dating is that Match Group shares fell 4 percent today. It seems suspicious that there has been a mass rush to delete Tinder profiles in favor of dating. on Facebook, but maybe that’s what Facebook is counting on: people who have never taken Tinder.

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