Ecommerce Platform For Small Businesses – While these lists provide a high-level overview of all the platforms on the market, they often leave you feeling completely overwhelmed, not knowing where to start. You are busy. I’m busy Everyone is busy.
So instead of creating another monster list, I took a different approach. I reached out to over 100 e-commerce and small business experts and asked them the following question.
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The EMERGE App integrates beautifully with popular e-commerce platforms including Shopify and WooCommerce to help you manage your orders, inventory and everything else that happens on the back end of your e-commerce business.
Is An Online Marketplace Or E Commerce Platform Best For Your Small Business?
I would generally say that Shopify is the best platform for small merchants. Simply because it requires less technical knowledge and is less complicated than something like Magento.
Honestly, I would recommend a platform based on the most specific requirements. But overall, I’d say Shopify is the best choice for small retailers.
We recommend three different e-commerce platforms in our course. And they all include responsive templates that look and work great on any type of device — desktop, tablet or mobile. Each platform has its advantages and disadvantages, but:
BigCommerce – BigCommerce is an extremely effective platform for building e-commerce stores. There are many automated modules that can be embedded into page templates. The shopping cart scales particularly well for large product catalogs, with no limitations on catalog sizes or bandwidth usage. Also, they have very comprehensive tutorials that cover everything you need to know to set up a great online store. BigCommerce has a large number of third-party paid applications that can make your store even more functional.
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On the contrary, they have very few free templates. So you need to know HTML and CSS to change anything but the primary colors. Hire a developer to make these changes or pay extra for premium templates. You will probably end up paying more than you think. b
Their low-cost plan, starting at $29.95, doesn’t include many of the basics that other shopping carts include. It’s also important to note that the price you pay is based on the total dollar volume of sales. So if you have a particularly successful store, you will pay a higher monthly fee than other shopping carts.
Shopify – The most popular e-commerce platform. No real shopping cart has more free templates to choose from. So no matter what you sell, there is sure to be one that will work perfectly for your store. They also have many paid third-party apps designed to work seamlessly with Shopify.
Also great for large stores, there are no limits on product catalog size or bandwidth. The biggest downside is that if you want to use a different payment processor than their preferred one, Shopify charges you up to 2% (depending on your pricing plan) to use the processor of your choice. This can almost double your payment processing fees!
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Templates are particularly difficult to modify in Shopify. If you want to customize your theme’s templates, you need advanced HTML and CSS. Just like BigCommerce, many things that many people think should automatically come with a shopping cart are paid for with Shopify. Especially with the low cost $29/month plan. Unlike BigCommerce, Shopify does not base its monthly price on the success of your store. Their prices are based on the programs included (or not included) in the plan.
It’s a really amazing platform for new stores. 3DCart includes tons of free software that you’ll pay a lot more for with other shopping carts like BigCommerce or Shopify. Just think, wish lists, third-party shipping calculations, customer groups and loyalty rewards programs, QuickBooks integration, Amazon and eBay integration, among many other programs, all at no extra cost. They even include automatic shopping cart builders for all major shopping engines. And a way to create your own custom feed generator that you can use for just about anything.
They have almost 70 free theme templates to choose from, and if you can’t find a free one you like, there are plenty of paid templates, like all shopping carts. Making changes to themes is easier with 3DCart than with BigCommerce or Shopify, so while knowing HTML and CSS is certainly helpful, it’s not essential if you want to change the theme.
They also have some paid programs that can make your online store even better. But third-party providers haven’t built apps for 3DCart like they did with Shopify and BigCommerce, but most of the major ones are there. All plans starting at $29 per month now include unlimited products and bandwidth. However, there are pretty normal things that are only included in the much more expensive plans.
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Like BigCommerce and Shopify, things like Email, autoresponders, product Q&A, and abandoned cart savers are only available on the more expensive monthly plans. Many of these things can be added on the card as programs for less than switching to a more expensive plan.
The bottom line is that no shopping cart is perfect and every store has unique needs. What may be perfect for one type of online store may not work for another. It’s best to take advantage of free trials from each shopping cart provider. Choose one that meets the needs of your specific store and has the best overall monthly price.
Overall, Shopify is my top choice for any startup or small business starting to sell online. It’s easy to set up, offers native multi-channel integration with Facebook Shop and Amazon, secure Shopify Payments and built-in Shopify Shipping for label printing.
All in all, it offers a complete ordering and fulfillment management package from a single dashboard for $29 per month. It also integrates with many of the major merchant fulfillment centers, dropshipping programs, and print-on-demand vendors for those who prefer manual fulfillment. Their customer service is also excellent. Every time I call I get a friendly, knowledgeable professional.
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Ecwid is my top choice for small businesses that want a full-featured online store combined with a content-rich blog-style website. It integrates directly with WordPress to maximize the user experience with all types of engagement content for small businesses and brands. This combo unlocks everything WordPress can do: blog posts, videos, reviews, forums, contributors and more; in addition to selling the products in a fully integrated store.
Ecwid is not free like WooCommerce, the other best WordPress store plugin. But for the online beginner or busy small business owner, Ecwid is much easier to set up and manage. Plus, it’s about half the price of Shopify and offers many of the same great native features, like a Facebook Shop, fulfillment center, and print-to-market integration.
Square is my top choice for small retail stores that want to combine both in-store and online sales into one management system. It actually provides a nice modern online shopping platform for free with every account. With it, users can seamlessly connect to store, mobile and online sales and track inventory, sales and payment processing across all channels in one convenient dashboard.
Its online store may not be compatible with all the online sales features of Shopify or Ecwid, but not all sellers need it. Many retail store owners, such as coffee shops, bakeries and more, want an online store to serve local customers better than selling online. With Square, customers can pre-order online, order for pickup and more. they can afford.
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In addition, it has a built-in customer loyalty program for frequent buyers. It is a great platform to combine all types of personal and online sales. However, Square also makes online ordering easy through its integration with ShipStation.
Currently, WooCommerce is the most popular and versatile e-commerce platform for small businesses. With around 38% of the total e-commerce market, it has the largest ecosystems for its solutions. For basic e-commerce, you can use it right away with PayPal and Stripe. But every major payment gateway has extensions.
If you need versatility, WooCommerce leads the small business pack. With hundreds of extensions and a vast network of thousands of WooCommerce developers around the world, there’s very little that WooCommerce can’t do. If your business suddenly grows, WooCommerce also has a very high threshold for performance at scale, as long as you have the right hosting infrastructure. For most small businesses, WooCommerce is the logical choice.
Another solution I would recommend is Shopify. Especially if your e-commerce business is just starting out. For businesses that need to test the market for their products, Shopify is the best choice. Shopify is a hosting solution. So they have plans from $29 to $299 per month, plus transaction fees. With Shopify there is 24/7 support and they handle all PCI compliance. If you need customization, there are also tons of developers who are well versed in Liquid, Shopify’s templating language. If you need it
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