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Starting a full moon business is exciting. You can choose your business name, create your logo and branding and create your e-commerce website in India. And while it’s easy to focus on your needs now, it’s also important to think about where your business is going and what other tools you’ll need to turn your business into one of the top 10 e-commerce sites in the world. Turn India.
Best Ecommerce Platform For Startups In India
Today, just choosing the best online store builder is not enough. Smart entrepreneurs are looking for the best e-commerce platforms to provide them with an ecosystem of tools that integrate seamlessly, give them complete control over every aspect of their business and the ability to scale as the business grows.
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Let’s take a look at the best e-commerce platforms that India has to offer and discuss how you can evaluate which e-commerce platforms are right for your business needs.
Before understanding the e-commerce platform, you need to understand what is e-commerce? E-commerce in simple terms can be defined as the business of selling and buying things over the Internet, and since the Internet has no geographical boundaries, companies are adopting e-commerce to sell to customers worldwide.
An e-commerce platform is a way to build and create an online experience that allows you to sell and fulfill orders – no matter where your customers are or where they like to shop.
Although many people think that their e-commerce platform is a tool that allows them to list products and accept payments online, a real e-commerce platform is much more than that.
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An ideal e-commerce platform should be a complete business order center where you control everything from inventory to sales. It should allow you to process payments, but it should also give you easy access to all the tools you need to sell online, including (but not limited to!) your online store. It should help you rank among the top 10 e-commerce sites in India.
To host your online store, you need a hosting solution. Hosting stores your data on a server that allows internet users to visit your website and see all the content.
Every e-commerce website in India or worldwide is hosted somewhere which means it has server space of a service provider. Some of the best e-commerce platforms have built-in features, while others require you to use self-hosting or open-source hosting.
Some e-commerce website builders offer an integrated platform. In this case, you don’t have to worry about messing with your host or someone else with additional fees attached.
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Stores, for example, include web hosting in every plan. All updates are automatic and hassle-free, so your website will always be up to date. Building an eCommerce platform gives you more freedom to focus on running your business – not putting out fires caused by downtime and the need to fix bugs.
Even the best e-commerce platforms require traders to use their own server space or pay to rent space from a hosting provider. This makes website management more difficult, as you are responsible for updating, maintaining and troubleshooting. This requires a lot of internal resources that you can allocate elsewhere.
Standalone systems are usually open source and you use a third party to host your e-commerce website data. Recruiters charge for their services, and these costs add up quickly. Often, these hosting services use tiered pricing models, so the ones with the lowest plans don’t do much in the way of customer support. This can leave you hanging at critical times, such as a spike in traffic after an unexpected press release.
At the end of the day, the best option is not for everyone. Instead, look for the right e-commerce platform that allows you to provide your customers with the best e-commerce experience that makes shopping online easy. Taking this approach will automatically direct you to the best e-commerce platform for you.
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Apart from the best online store builder, think about other business tools offered by these platforms. It’s often beneficial to use an integrated ecosystem that includes your online store, payment processor, POS, and even a small business lender.
The best e-commerce systems provide useful features and tools for business owners to get detailed analysis of customer behavior, website statistics, geographic statistics and integration with other proven analytical tools such as Google analytics and Facebook pixel.
, for example, has a full suite of tools to help you manage every aspect of your business, and an App Store with over 4,000 apps to personalize the experience for your customers and team.
Again, the best e-commerce platform comes down to your unique business model and growth plan. Here is an overview of some of the best e-commerce platforms in India for 2022 to help you evaluate the best option for your business:
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It is probably one of the best e-commerce platforms in India. Our robust platform includes additional multi-channel marketing tools and features so you can sell directly through your e-commerce site – in your retail store, on social media and third-party marketplaces, and everywhere in between.
These are just some of the powerful tools and programs that work seamlessly as part of an ecosystem. You can also access an extensive library of third-party software to extend your experience and even more.
With all these essential features, you can start your business with little technical knowledge and budget and grow a global online brand without changing systems along the way.
Wix is a drag-and-drop website builder that offers custom templates, web hosting, and domain name registration. You can create a basic website for free, but you’ll need to upgrade to a paid plan to use Wix’s e-commerce services.
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As far as e-commerce functionality goes, Wix has some useful tools. The system allows merchants to track orders, accept online payments, sell across multiple channels and create abandoned cart campaigns.
If you have more than 10 or more products, this is definitely not the best e-commerce platform for your business. You want a platform with the most robust inventory tracking tools.
BigCommerce is an e-commerce platform suitable for enterprise-level software companies. Like Wix, BigCommerce offers web hosting with many customization options. Before buying a domain name through BigCommerce, you must choose a paid plan. However, if you already have a domain name, you can use it by pointing your domain to BigCommerce.
Key features include international sales, SEO tools, and multi-channel sales on social and third-party marketing. However, with these powerful features also comes complexity.
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The lack of flexibility and ease of use were the main factors in The House of Rare’s decision to move to . Access to software and support from the right partners helped scale the brand in a much shorter time. Read all about it here.
Magento is an e-commerce platform designed for developers who want to customize their own powerful and flexible system. And while this can serve as the best e-commerce platform for brands that want a fully customizable platform, it also presents many limitations in the form of complexity and cost.
There is also no easy way to enable social commerce or marketplace sales using Magento, and the same goes for foreign currencies. So if going international is in your plans, Magento could be the perfect e-commerce platform for you.
The e-commerce website Character.com has maintained its complex Magento website with thousands of products, tons of links and SEO, despite its poor UX. Magento was very small and complicated, soit to . Conversions increased by 40% and its success soon led to a new Plus version to take advantage of more features.
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WooCommerce is especially familiar to those who know WordPress – WooCommerce is basically a plugin for the popular WordPress blogging platform. WordPress usually caters to content-based websites, not e-commerce, so WooCommerce is WordPress’ answer to those who want to sell online.
Since WordPress is a content management system (CMS) first and an e-commerce platform second, many sales features are simple or depend on adding software. And while there are many apps and plugins you can add to your store, the more you use, the more likely you are to break something. And it’s not always dangerous given the limited support options available.
Learn more: Monetize your WordPress blog without moving to a completely new platform. Use the power of the Buy Button to make WordPress the best eCommerce platform for you. You can put a button and start selling on your blog for less than $9 a month.
Prestashop is a free and affordable e-commerce platform that is great for starting a business with little technical knowledge. There is no built-in customer support and integration can be hit or miss. Therefore, PrestaShop users have to solve many problems with the help of the community.
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However, maintaining your e-commerce website with Prestashop can be difficult when it comes to third-party hosting, due to the large number of incorrect plugins and modules and complicated installations.
The next website builder and one of the best e-commerce websites
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