Best Ecommerce Platform For Small Business 2021 – Given that you choose the right platform to build your online store, thousands of people can access your products and services, providing a pleasant and predictable customer journey and results.
To help you and your small business make the best decision, we analyze and compare the two leading e-commerce platforms, WooCommerce and Shopify.
Best Ecommerce Platform For Small Business 2021
With an active hosting plan, you’ll need to install WordPress, which is the content management system (CMS) used to build your e-commerce store.
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This can be a free WordPress theme or a premium theme like Divi, which we highly recommend. We recommend Divi because it looks and works well, and small business owners are quick to use it.
In this section, we’ll look at the ease of use of WooCommerce and Shopify in terms of integration, themes, and adding products. We explain which e-commerce platform is easier to build your website.
Divi is a breeze with a user-friendly visual wizard for adding new products and integrating payment gateways like WooCommerce Payments. We recommend it because our customers and friends have had good experiences with it.
However, not as much as WordPress offers. Additionally, unless you have coding experience, the process of designing and customizing each page is limited compared to WooCommerce.
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On the other hand, themes and plugins can collide and break in WordPress and WooCommerce, which can cause a lot of trouble on your end (which can be very expensive!).
Although you need a certain level of experience to work with WooCommerce, nothing can be learned online for free.
Shopify is relatively limited when it comes to design freedom. However, it is one of the best ecommerce platforms for beginners when it comes to user-friendly interface.
So you need to hire a developer, which can be expensive. Or if you have a good hosting provider you can contact them.
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On the other hand, the support you get from Shopify is unmatched. Since everything is located in one place, it provides 24/7 support in case of any problem.
If you decide to upgrade from any plugin to a paid plan, this will be added to your other costs. Plus, you have to pay for developer support every time you run into a problem.
This e-commerce platform keeps everything in one place. Your hosting costs are also known as operating costs and start at $29 per month.
So WooCommerce is a cheaper e-commerce platform for those with WordPress experience. That said, variable costs like development fees can easily outweigh the cost of running a Shopify store.
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In this WooCommerce vs Shopify comparison guide, we found that WooCommerce is more affordable, has a wider range of free and premium themes than WordPress, has more flexible customization options, and is more suitable for WordPress users.
Shopify, on the other hand, is easier to set up, easier to use, has more support, simpler integrations, and is perfect for beginners.
If you want a visual look at these two options, we have a video-based comparison guide for beginners to explain the difference between WooCommerce and Shopify (below).
Disclosure: Some of the links on this page are affiliate links, which means we receive a commission if you purchase through them, which helps support our learning platform, and we thank you in advance.
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I am passionate about digital marketing, media and small business strategy, I love travel, freediving and spicy food!
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Advertising cookies are used to deliver relevant advertising and marketing campaigns to visitors. These cookies track users across websites and collect information to deliver tailored advertising. Choosing the right eCommerce platform can be confusing. From Shopify to WooCommerce, there are countless options on the market with all kinds of technical features that will blow your mind.
To avoid making costly mistakes, you should research and carefully consider your options. For a small business, choosing the wrong e-commerce platform can lead to hours of frustration, poor customer experience, and wasted time switching from one platform to another.
In this article, we explain what an e-commerce platform does and 5 questions to ask yourself when choosing a platform for your online store.
Then we present an easy-to-understand comparison of the 12 most popular platforms. To make things easier, we’ve included some quick suggestions at the end of this article based on your company’s current needs!
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Some e-commerce platforms are easy to set up and do not require special technical knowledge, such as a basic sales order collection form.
There are also advanced e-commerce platforms that give you complete control over your entire business, from marketing to accounting, inventory management, payment processing and sales. These e-commerce platforms are more efficient, but often more difficult to learn and configure. You may also not need all the features they offer.
Now you might be thinking, why not skip the hassle and sell online without an eCommerce platform? In fact, social networks like Shopee, Lazada and Facebook Shops allow you to sell online without leaving the app.
If you really want to grow your e-commerce business, we recommend having an online store powered by an e-commerce platform. Just like buying a physical unit in a brick-and-mortar store, your e-commerce platform is a digital space that you own.
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Choosing the right e-commerce platform depends on your unique business needs. For example, a small home milk tea business in your area needs more than a sunglasses company with multiple product lines in multiple countries.
If you plan to grow your business in multiple markets, this will also affect your decision on an e-commerce platform. You’ll need robust inventory management capabilities, the ability to display an unlimited number of products, and complete branding control.
Can your chosen e-commerce platform easily adapt to seasonal fluctuations in the number of orders during the sales period? What if your audience tripled in six months thanks to a fantastic marketing campaign or press coverage?
Think carefully before you decide to go with an e-commerce site. Although you will eventually be able to switch platforms, your current platform may not be able to handle the spike in traffic for now. This can cause site lag and lost sales.
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E-commerce platforms vary in cost – from always-free solutions, to paid solutions with free options, to software that costs hundreds of dollars per month.
As a guide, Shopify research shows that most small business owners spend up to $54,000 on their e-commerce store in the first year, 9% of which is spent on paying for e-commerce platform subscriptions.
Website Hosting Cost – Every online store needs website hosting and a domain name. E-commerce platforms like Shopify, Prestashop, WooCommerce include domain setup, management and hosting as part of a monthly subscription.
Payment Processing Fees – Payment processors charge customers credit cards, digital wallets, and more. manages payments. They receive a portion of your total sales as a payment processing fee.
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Branding and Design Costs – Does your e-commerce platform allow you to control the look and feel of your store? Shoppers buy from brands they trust and feel comfortable with
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