Which Is The Best Platform For Ecommerce – Online shopping is booming. Part of this is the current pandemic, but part of it is a long-running trend. Nearly 80% of the US population shop online, and more than 50% prefer to shop online rather than in person. It will become a trillion dollar industry by the end of 2022.
This is good news for sellers because, with the right tools, it is easy for any small business to quickly start selling online and join goldrush. With a decent e-commerce website builder, you can list your products, receive payments, and manage shipping – all without leaving the comfort of your home office.
Which Is The Best Platform For Ecommerce
While researching this list, we looked at over 50 different options for creating ecommerce websites. There are solutions for all types of businesses, from independent creators to multinational companies, but for this list we’ve focused on platforms that fit the needs of small and medium-sized businesses, especially those new to selling online or selling physical products. That’s not to say our picks won’t work for other types of businesses, but if you sell a month’s worth of Lightroom presets or $5 million potatoes for $2 a month, you might want to look elsewhere.
What Is The Best Ecommerce Platform For Small Business?
All of our best app reports are written by people who have spent most of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, making sure each app is used as it was intended to be used and judged against the criteria we set for the category. We never pay for placement from any app or links to any site in our articles – we appreciate the trust our readers place in us to provide reliable ratings for the categories and apps we review. For more details on our process, read the full summary of how apps were chosen to feature on the blog.
For small businesses looking to sell online, we’ve outlined five key features that each platform offers. There are other good platforms out there, but if they don’t offer a feature in the list, they don’t do the cutting.
When we talk about pricing, it gets a little complicated because ecommerce platforms charge a little different than other services. There are three types of fees you might pay an e-commerce website builder:
Let’s give a quick example of this using current Shopify pricing. The basic plan costs $29 per month. On top of that, you pay 2.9% + $0.30 per transaction. There is also a 2% transaction fee if you want to use a different payment gateway.
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This means that if you sell 10 shirts for $50, Shopify will pay $29 for your monthly plan and $1.75 for each shirt sold. That’s a total of $46.50. Of course, if you have a month where you don’t sell any shirts, you pay only $29, or if you have a great month where you sell 50, you pay $116.50.
Also, if you sell 10 shirts but decide to use the Stripe payment gateway instead, you pay Shopify $39 ($29 plus $1 per shirt sold) and Stripe $17.50 (2.9% + $0.30 per shirt). A total of $56.50.
As you can see, your monthly expenses will vary based on the options you choose and how you run your business. When choosing your plan and payment gateway, we recommend doing some math outside the envelope to see what works best for you. We’ve ruled out services with unreasonably high fees, transaction rates, or ridiculous volume expectations, but run some numbers to be sure.
Shopify has been around for over 15 years – over 2 million stores have been built using the platform – and for most small businesses looking to get their online store up and running quickly, it’s hard to find a better option.
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Sign up for a free 14-day credit card trial, and in a few minutes, you’ll be ready to build your first store. The setup wizard guides you to add your products, customize the look of your store, connect your domain, and prepare to receive important payments.
Even if you’ve never built a website before, you’re unlikely to get lost in the intuitive Shopify web app. Adding a product, for example, is as simple as clicking Products in the sidebar and clicking the Add Products button. Simply fill in the stock name, price, quantity and other relevant details, change its status to active, and it’s ready to sell directly on your online store.
While Shopify checks most of the boxes right out of the gate, its scalability and app store really make it a solid choice. Take the theme scenario: Shopify has 10 free and over 50 paid themes starting at $140. To browse them, go to Themes, then under Theme Library, click Visit Theme Store. Not a bad choice, right?
But since Shopify is so popular, you can find over 1,300 themes available on ThemeForest or get a professional designer familiar with the platform to customize it for you.
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It is similar in almost every feature you would want. If it’s not integrated with Shopify, you can find an extension, plugin, or service found in the App Store. Go to apps.shopify.com, find the app you want and click add. Return to the Shopify dashboard and click Apps in the sidebar to manage all your installed apps.
Integrating with Shopify is a no-brainer, so whether you want to automatically add new customers to your email marketing list, track orders with a project management tool, or connect to Shopify with any other apps you use, you can do it with ease. .
If you want the option to sell directly at a farmer’s market, craft fair, or through your online store, Square is a great option. All your online and offline orders are organized under one dashboard, so you can’t navigate between apps, try to track customer details with messy spreadsheets, or have to enter things manually after the fact.
The Weebly website builder app was purchased by Square in 2018, so when you set up the store, that’s what works under the hood. If you sometimes see a URL directly to weebly.com, don’t worry. (Note: We noticed some Weebly URLs popping up in our last review.)
Best Ecommerce Platform For Startups
There are some great exercises around the arena. When you sign up, you will need to fill out a quick survey about your business and its needs. You have the option to set up a single booking page, an entire online store, or simple payment links, depending on what you’re looking for. The default appearance will also be modified to match your chosen business category.
When it comes to storefront customization, Square is a little more limited than some of the other options. Instead of choosing a theme that does most of the work, with Square, you have to create your own design using the site builder (a great design that they accept) — or you can hire a designer starting at $99.
From the Square dashboard, click Online and then click Website > Edit Site to get started. In the left sidebar, you can select different page elements, or you can click on them directly. For more options, click on the three little dots. You can individually change the colors, fonts, layout of everything and of course upload your own photos. It works well, but is a bit limited.
With the standard Square Dashboard and Square Online Dashboard, you can create “items” that call Square products or services and combine them into a shared library of items. This means that you can sell the same products both online and offline, or have some of the things you list in one place. Go to Objects > Object Library and click Create Item.
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If you want to make a personal sale, open the menu and select the virtual terminal that works like a digital cash register. If you have a Square credit card reader (available for free), you can swipe your customers’ cards for 2.6% + $0.10 from Square and their details will be automatically uploaded to your account. Otherwise, you can enter your customers’ credit card information for a fee of 3.5% + $0.15 per charge. Online, Square’s pricing is similar. On the free plan, you will be charged 2.9% + $0.30 per transaction.
It integrates with Square, so you can connect it to thousands of other apps to do things like post your personal transactions to the Slack channel.
Square Pricing: Free 2.9% + $0.30 per transaction for unlimited products and a Square branded site; Billed annually at a rate of 2.9% + $0.30 per month starting at $12 per month for custom domain use and ad removal.
If you are launching an online store and want to lower your initial costs, Ecwid
Which Is The Best Ecommerce Platform For Your Online Store?
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