Which Ecommerce Platform Is Best – I believe many ecommerce store owners are wondering what ecommerce platform they should choose or consider when building their online store. Although previously I tried to express my opinion about which is better between WooCommerce, Shopify or OpenCart, it’s time to add some new ideas and add PrestaShop to the comparison list.
However, before starting an in-depth comparison of all four platforms, it’s important to go over the basics and understand what to look for in an e-commerce platform.
Which Ecommerce Platform Is Best
A good eCommerce platform has a good hosting environment, unlimited API calls, fully customizable free themes, SEO capabilities, a wide marketplace for modules, and responsive design.
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WooCommerce is an open source e-commerce plugin developed for WordPress. With WooCommerce, you use WordPress’ most powerful content management system (CMS) and run your eCommerce store. The platform is open source, so you can easily customize all aspects of your online store and create extensions. The platform is self-hosted, which means all the important files are on your server and you can change everything in your store as needed.
Shopify is an all-in-one e-commerce platform that lets you create and manage an online store, and includes inventory management, payment processing, and more. all from one platform. With Shopify, you never have to worry about security, web hosting, caching, etc. You don’t have to worry about the technical aspects of running an online store.
I think one of Shopify’s strengths is its themes and their visual quality. They look absolutely gorgeous out of the box. The platform comes with over 54 different store templates, some of which are free. And each theme has its own variation. So technically you get over 100 different designs.
Shopify is an e-commerce platform. So, while the platform hosts and manages the software for you and offers you a lot of flexibility, you can only make the changes that Shopify allows.
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OpenCart is an open source shopping cart known for its ease and simplicity. It is a standalone platform and the installation process is quite simple. Unlike other popular open source solutions, the platform is very easy to use and its advanced template system makes it easy to change the look of your online store. However, when it comes to setting up an online store, it can seem a bit complicated for some.
Lightweight, with all important e-commerce features, OpenCart does not require heavy server configuration to run e-commerce stores. Compared to other systems, its code is easy to understand and modify.
A powerful e-commerce platform that is suitable for both startups and large online stores, PrestaShop offers huge possibilities for e-commerce stores built on it. It is an open source e-commerce solution that users can host in the cloud or download from the PrestaShop website. The platform has an extensive list of features and integrations and is supported by a large community of over 800,000 members who are constantly working to make PrestaShop an open source e-commerce.
Your eCommerce store is more than just a place to showcase your products. This is a place that needs visitors/customers to thrive. You need to consider your store’s marketability, its scalability, and make sure your store is searchable on Google and other search engines. To make all of this happen, you need to consider a few things to keep in mind when choosing an eCommerce platform.
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The cost of opening a WooCommerce store is much lower than that of its counterparts. And WooCommerce doesn’t charge you a percentage fee for transactions either. Many may consider this a real privilege. However, the price starts to rise when you buy paid extensions and plugins. As your store starts to grow, so does the cost of hosting. On the plus side, there are dozens of free plugins, alternatives to paid plugins, and you can choose to pay only for the ones you need.
By default, the platform provides PayPal and Stripe. It supports most other popular payment service providers with its add-ons. As for payment gateways, WooCommerce also supports many regional and less popular payment services. Since there are no barriers to entry, any third-party payment company can create and maintain their own WooCommerce plugin. Transaction fees are charged only by your payment gateway or bank.
The platform gives you access to over 50,000 free WordPress plugins and many more paid options. These plugins can be used for various functions – lead generation, SEO, payment gateways, personalization, etc. Almost all third-party tools and service providers will have their own version of a WooCommerce-compatible plugin.
Since WordPress is primarily a content creation platform and one of the most robust options available, the SEO convenience of WooCommerce comes from the fact that you can easily edit URLs, body content, meta descriptions, alt tags, and other page elements using WordPress. Editor for better optimization of your website pages. In general, WooCommerce gives you few specific SEO options like Yoast SEO because it is built on top of WordPress.
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Shopify’s basic plan starts at $29 per month, and you can upgrade to their Shopify plan or their advanced Shopify plan for $79 and $299, respectively. An SSL certificate, domain name, and web hosting are included with each of these plans. The basic plan is extensive enough for you to open our new online store. Prices do not include third-party tools and add-ons. And as your business grows, you’ll need to spend more than the basic plan.
Another important thing here is that Shopify offers its own payment solution that costs you 2.9% + 30 cents per transaction. You will be charged a 2.0% commission on all transactions with third-party payment gateways or your personal merchant account. However, you can reduce this fee to 0.5% by using the Shopify Advanced plan.
The platform offers many payment options to choose from. It also has its own payment solutions called Shopify Payments (powered by Stripe) and all other popular third-party payment gateways. But as I said before, Shopify charges an additional 2% for every transaction made through third-party payment gateways.
Thanks to the powerful API integrated into the App Store, which includes many third-party add-ons for your Shopify store, you can use almost all the features of your online store. The Shopify app store has both free and paid apps. Free apps are usually created by third-party services and have their own prices; and the app integrates your store only with its API. You have applications for product recommendations, lead generation, SEO and all other basic marketing functions.
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Shopify manages basic SEO practices like metadata and site copy very smartly. As long as your website produces quality content, Shopify has no reason to complain about strong user engagement. Shopify –
– largely ensures a seamless user experience and increases the visibility of your online store in search engines.
OpenCart is a FREE open source solution based on PHP/MySQL code. There is no installation fee at the entry level, it comes with free downloads and zero monthly fees.
OpenCart offers a variety of payment methods, from online payment gateways to bank transfers. Below are some of the payment options available in OpenCart.
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OpenCart includes one of the largest selections of modules and extensions to provide your eCommerce store with all the functionality you need. OpenCart Marketplace has more than 13000 modules and themes to start and grow your business. From beautiful and aesthetically pleasing themes for any business sector to payment providers, service integration, delivery modules, social media, accounting, marketing, reporting and even language packs, they have it all.
You can easily access the OpenCart dashboard and make some changes to the URL, meta description, etc. to make your site SEO friendly. Here are the steps:
#1. Go to OpenCart dashboard -> system -> settings -> edit -> server tab. Click Yes to set the SEO URL here.
#3. Then enter the main keywords for each product or category page whose URLs you want to rewrite. You can do this by going to the data tab when creating/editing items.
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According to the report, OpenCart has a 37% market share in India, while in the US it has a 7% share of the total e-commerce market. In Singapore, this platform accounts for 18% of the total e-commerce space, while in the UK OpenCart accounts for 12.28%.
PrestaShop is a free and open source e-commerce solution. If you are an online merchant or e-commerce developer, all you need to do is visit their website, download and install the software.
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