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Growth hacking is undoubtedly one of the hottest terms in digital marketing, the profile of a growth hacker is required for the low-resource marketing activities they represent that favorably contribute to the growth of operations. Typically, companies bet on strategies related to this association and ask industry experts.
We’ll walk you through the details of the growth hacking concept, define exactly what it is and what a growth hacker profile looks like, and look at the most successful strategies.
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Simply put, growth hacking can be defined as a discipline whose primary goal is to rapidly increase a company’s visibility, user count, or traffic with as little cost and effort as possible. This means that existing techniques must use creativity with minimal resources.
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Growth hacking requires the use of web analytics, development, creativity and curiosity in equal measure to achieve tangible results in company growth.
Growth hacking stems from the need to find new ways to grow a business without investing heavily in marketing. It consists of analyzing the product, identifying the features most likely to generate high growth, and distributing to channels that generate a large number of leads for a small budget, and in some cases, almost nothing if not for the time spent.
This is how the profile of a growth hacker becomes essential in the startup world. Startups without a lot of financial resources need an expert who can implement business growth without spending a large part of their budget on these marketing campaigns.
This is a different way to understand how to enter the market, set goals and take the company to a higher level. It therefore requires that it is not just a combination of techniques and tools, but rather a mindset of extracting oil from any opportunity or circumstance.
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In summary, growth hacking is a new way to approach digital marketing, where by adding a few tactics, you try to solve the biggest challenge of new business projects reaching a large number of users.
Web analytics is an essential part because only then will we know which tactics are working and which aren’t. A growth hacker must be able to pick the vital indicators that can serve as indicators of success. Also, you need to know when to change something immediately or when to persist.
Lack of budget is saturated with creativity. You should always look for new formulas that don’t require a lot of money and promote unlimited business growth.
Curiosity knows the reason for everything. Also, the curiosity to explore everything needed to get new ideas, such as new consumption patterns, new consumer behavior… Not limited to what is established to stand out from the rest.
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Growth hacking is a profile that requires multidisciplinary knowledge to put effective growth methods into practice.
Growth hackers must have the agility to carefully examine and evaluate things, but not be paralyzed in the moment by trying things and deciding if they work, and if not, reacting immediately by changing others.
The tactics used by growth hackers are based on a detailed analysis of both trends and user behavior in order to adapt them to the company’s own strategy. Here are some successful examples.
It is one of the most common strategies. It is about offering the user a free version of the product with certain restrictions or for a limited time. If you want a version without limits or unlimited time, you need to upgrade to Premium.
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It consists of offering a certain benefit or discount to the user if he recommends the company to his friends and they sign up. This is a simple and effective tactic to acquire new users while keeping existing ones loyal.
In this case, it’s about going above and beyond what the customer expects without asking for anything, something amazing. Most likely, the customer will be very grateful and comment on social networks, which improves visibility and good brand image.
Alert the user that multiple units are available and that other customers are interested. Encourage the user to make a purchase.
We offer our knowledge and resources to initiatives that contribute to the growth of any activity or business. Also serves creative minds who want to implement marketing activities based on their vision of new opportunities, if this is your case, please contact us, we are at your service.
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